The Smoking Section reports PD got signed. Great news for a talented bunch of MC's:
Just got word that Pacific Division signed with Universal yesterday, and man am I relieved.
About a week ago, rumor had it Pac Div were going to be the premier act to sign with Jermaine Dupri’s new TAG Records – a Proctor and Gamble/Island Def Jam effort to meld product with product. When I mentioned the contract on the table, Gotty™ said “I hope they sign with invisible ink.”
While the TAG Body Spray deal seems well intentioned – what with immediate spotlight shine and a hefty signing bonus – the Over/Under is bleak. JD inevitably pops up in his artists’ videos and adds a real weak-sauce glaze to the whole swag, not to mention instant association with the splashy Funkdafied or kiddy Lil’ Bow Wow. When is the last JD project you were really feeling? Because it was probably Kris Kross and you probably only liked them because they were your own age and the radio was fresh at the time.
That aside, had Pac Div signed with TAG, they would forever be known as “the TAG group.” It would be infinitely harder to shake the image of product placement, however great or small, than it will be to get Universal to put out a quality record. And Pac Div got records. It would be a damn shame to have their music lost to the pages of gimmick history.
0 whats buzzing?:
Post a Comment